With reference to organising your content in communication, which of the following statements is/are correct ? 1. It includes a story that engages the audience. 2. It includes use of data or other information to help the audience to understand the problem at hand. Choose the correct answer from the code given below :

The correct answer is (C) Both 1 and 2.

Content organization principles:

• Structuring content effectively involves:
• 1. Using compelling storytelling and narrative arcs to capture and sustain audience interest.
• 2. Providing empirical data, factual evidence, and structured analysis to substantiate the core message.
• Both statements represent sound content structuring practices.