22:I[180739,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"RecordSubunitVisit"] 23:I[91280,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"Breadcrumb"] 24:I[225755,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"BilingualHeading"] 25:I[162814,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"SubunitHeaderProgress"] 26:I[924417,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"LocalizedLink"] 27:I[964173,["/_next/static/chunks/18ijzkiesc1w-.js","/_next/static/chunks/06_v84xadzfhq.js","/_next/static/chunks/25-14p7o08byn.js","/_next/static/chunks/3-g5w4xtx77_q.js","/_next/static/chunks/1a6n0_bwao7ux.js","/_next/static/chunks/14w8vge23e2x_.js","/_next/static/chunks/2s39trdsqsfjz.js","/_next/static/chunks/0x3-pnws8kuib.js"],"QuestionFeed"] 28:T4ac,

Strategic Objectives and Rationale for Government Adoption of Social Media:

Direct, Democratic Two-Way Civic Engagement: Bypassing traditional media gatekeepers to engage citizens directly, soliciting participatory feedback on draft policies.
High-Impact Welfare Dissemination: Delivering targeted, multimedia awareness regarding social security entitlements and welfare schemes.
Real-Time Crisis & Disaster Communications: Rapid dissemination of emergency evacuations, weather warnings, and health protocols during cyclones or pandemics.
Dynamic Grievance Redressal Mechanisms: Micro-monitoring platforms (e.g., RailMadad, Police handle triage) enabling prompt administrative interventions.
Combating Disinformation & Deepfakes: Deploying institutional fact-checking conduits (e.g., PIB Fact Check) to neutralize viral rumors threatening law and order.
Open Governance & Algorithmic Transparency: Livestreaming parliamentary proceedings and developmental dashboards to reinforce public trust.

29:Tb6c,

सरकार द्वारा सोशल मीडिया के उपयोग के प्रमुख कारण एवं उद्देश्य:

द्वि-मार्गी प्रत्यक्ष जन-संवाद (Two-Way Citizen Engagement): पारंपरिक मीडिया (समाचार पत्र/टीवी) की सीमाओं से परे जाकर सीधे नागरिकों से संवाद स्थापित करना तथा सरकारी नीतियों पर जनता की त्वरित प्रतिक्रिया (Feedback) प्राप्त करना।
कल्याणकारी योजनाओं का त्वरित प्रचार: डिजिटल इंडिया, पीएम किसान, लाडली बहना जैसी योजनाओं की जानकारी, पात्रता व लाभों को दृश्य-श्रव्य (Audio-Visual) माध्यम से जन-जन तक पहुँचाना।
आपदा प्रबंधन एवं संकट संचार (Crisis Communication): बाढ़, भूकंप, चक्रवात या कोविड-19 महामारी के समय वास्तविक समय (Real-Time) में आपातकालीन अलर्ट, हेल्पलाइन नंबर और सुरक्षा परामर्श जारी करना।
त्वरित जन-शिकायत निवारण (Real-Time Grievance Redressal): X/Twitter, Facebook पर नागरिकों द्वारा टैग की गई शिकायतों (जैसे ट्रेन में चिकित्सा सहायता, बिजली/सड़क समस्या) पर तुरंत विभागीय कार्रवाई।
भ्रामक सूचनाओं व अफवाहों का खंडन (Debunking Fake News): 'PIB Fact Check' जैसे प्लेटफॉर्म्स द्वारा सरकारी नीतियों से जुड़ी फर्जी खबरों और अफवाहों का तुरंत खंडन कर सामाजिक शांति बनाए रखना।
पारदर्शिता एवं जवाबदेही (SMART Governance): बजट आवंटन और परियोजनाओं की प्रगति लाइव साझा कर भ्रष्टाचार पर अंकुश लगाना।

2a:T45e,

Social Media: Concept, Significance, and Major Platforms:

Definition: Interactive Internet-mediated Web 2.0 digital software architectures enabling users to generate, curate, share content, and engage in real-time global networking communities.
Significance:
- Instant Mass Communication: Democratic, real-time dissemination of information across global audiences.
- Citizen-Government Interface: Dynamic administrative transparency, policy outreach, and emergency disaster relief.
- Digital Commerce & Professional Capital: Targeted branding and algorithmic networking.
Two Representative Examples:
- 1. X (formerly Twitter): Premier real-time microblogging network for institutional news, civic discourse, and administrative alerts.
- 2. LinkedIn: Global employment, executive networking, and professional recruitment platform.

17:["$","$L8",null,{"defaultLanguage":"en","children":["$","div",null,{"children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://www.statepyq.com/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MPPSC Mains (Eng)\",\"item\":\"https://www.statepyq.com/exam/mppsc-mains\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"General Studies III\",\"item\":\"https://www.statepyq.com/exam/mppsc-mains#mppsc-mains-general-studies-3-gs3\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Part B: Science, Technology & Public Health\",\"item\":\"https://www.statepyq.com/exam/mppsc-mains#mppsc-mains-part-b-scitech-gs3b\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Unit 2: Computer Science\",\"item\":\"https://www.statepyq.com/exam/mppsc-mains#mppsc-mains-gs3-computer-science-u02\"},{\"@type\":\"ListItem\",\"position\":6,\"name\":\"Social Media\"}]}"}}],["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Social Media – Previous Year Questions\",\"description\":\"All solved previous year questions on Social Media, topic-mapped across MPPSC and other state PSC exams.\",\"url\":\"https://www.statepyq.com/subunit/mains-paper3-partb-unit2-social-media\",\"inLanguage\":[\"en\"],\"isAccessibleForFree\":true,\"provider\":{\"@type\":\"Organization\",\"name\":\"StatePYQ\",\"url\":\"https://www.statepyq.com\"},\"isPartOf\":{\"@type\":\"WebSite\",\"name\":\"StatePYQ\",\"url\":\"https://www.statepyq.com\"}}"}}],["$","$L22",null,{"subunitId":"mains-paper3-partb-unit2-social-media"}],["$","div",null,{"className":"subunit-header-container","children":[["$","div",null,{"className":"subunit-header-text","children":[["$","$L23",null,{"items":[{"labelEn":"Home","labelHi":"मुख्य","href":"/"},{"labelEn":"MPPSC Mains (Eng)","labelHi":"MPPSC Mains (हिन्दी)","href":"/exam/mppsc-mains"},{"labelEn":"General Studies III","labelHi":"सामान्य अध्ययन तृतीय प्रश्नपत्र","href":"/exam/mppsc-mains#mppsc-mains-general-studies-3-gs3"},{"labelEn":"Part B: Science, Technology & Public Health","labelHi":"खण्ड-ब: विज्ञान, तकनीकी एवं जन स्वास्थ्य","href":"/exam/mppsc-mains#mppsc-mains-part-b-scitech-gs3b"},{"labelEn":"Unit 2: Computer Science","labelHi":"इकाई-2 कंप्यूटर विज्ञान","href":"/exam/mppsc-mains#mppsc-mains-gs3-computer-science-u02"},{"labelEn":"Social Media","labelHi":"सोशल मीडिया","href":"/subunit/mains-paper3-partb-unit2-social-media"}]}],["$","$L24",null,{"nameEn":"Social Media","nameHi":"सोशल मीडिया"}],["$","p",null,{"className":"subunit-subtitle","children":"Previous Year Questions mapped to syllabus unit."}]]}],["$","$L25",null,{"subunitId":"mains-paper3-partb-unit2-social-media","questionIds":["mppsc-mains-2022-gs3-seca-q3-4-i54","mppsc-mains-2020-gs3-seca-q2-8-i38","mppsc-mains-2020-gs3-seca-q1-11-i11"],"language":"en"}]]}],["$","nav",null,{"className":"subunit-pager","aria-label":"Adjacent subunits","children":[["$","$L26",null,{"href":"/subunit/mains-paper3-partb-unit2-internet-email","className":"subunit-pager-link","children":["← ","Internet and E-mail"]}],["$","$L26",null,{"href":"/subunit/mains-paper3-partb-unit2-egovernance","className":"subunit-pager-link","children":["E-Governance"," →"]}]]}],["$","$L27",null,{"initialItems":[{"id":"mppsc-mains-2022-gs3-seca-q3-4-i54","taxonomyNodeId":"mains-paper3-partb-unit2-social-media","year":2022,"marks":11,"pattern":"$undefined","questionEn":"Why does a Government use social media?","questionHi":"सरकार सोशल मीडिया का उपयोग क्यों करती है?","answerEn":"$28","answerHi":"$29","keywordsEn":"$undefined","keywordsHi":"$undefined","diagram":"$undefined","mapImageUrl":"$undefined","mapCaptionEn":"$undefined","mapCaptionHi":"$undefined","tags":[],"slug":"mppsc-mains-2022-gs3-seca-q3-4-i54","questionType":"descriptive","optionsEn":"$undefined","optionsHi":"$undefined","correctOptionIndex":"$undefined","keyDeleted":false,"acceptedOptionIndexes":"$undefined","examSlug":"mppsc-mains"},{"id":"mppsc-mains-2020-gs3-seca-q2-8-i38","taxonomyNodeId":"mains-paper3-partb-unit2-social-media","year":2020,"marks":5,"pattern":"$undefined","questionEn":"What is social media and its importance ? Give any two suitable examples.","questionHi":"सोशल मीडिया क्या है और इसका क्या महत्व है ? इसके कोई दो उपयुक्त उदाहरण दीजिए ।","answerEn":"$2a","answerHi":"

सोशल मीडिया (Social Media), इसका महत्व एवं उदाहरण:

परिभाषा: इंटरनेट और वेब 2.0 पर आधारित वे डिजिटल इंटरैक्टिव प्लेटफॉर्म्स जो उपयोगकर्ताओं को रीयल-टाइम में सूचना, विचार, संदेश, फोटो और वीडियो बनाने, साझा करने तथा सामाजिक नेटवर्क स्थापित करने की सुविधा देते हैं।
महत्व:\n
- त्वरित जन-संचार व नेटवर्किंग: भौगोलिक सीमाओं को समाप्त कर वैश्विक संपर्क।
- ई-गवर्नेंस एवं जन-जागरूकता: सरकारी नीतियों का त्वरित प्रचार व आपातकालीन आपदा प्रबंधन।
- व्यवसाय एवं ई-कॉमर्स: डिजिटल मार्केटिंग व ब्रांड प्रमोशन।
\n
दो प्रमुख उपयुक्त उदाहरण:\n
- 1. X / Twitter (माइक्रोब्लॉगिंग प्लेटफॉर्म): त्वरित समाचार, आधिकारिक घोषणाओं व जन-संवाद हेतु।
- 2. LinkedIn: पेशेवर नेटवर्किंग, रोजगार व कॅरियर विकास हेतु। (अन्य: Facebook, YouTube)।
\n

","keywordsEn":"$undefined","keywordsHi":"$undefined","diagram":"$undefined","mapImageUrl":"$undefined","mapCaptionEn":"$undefined","mapCaptionHi":"$undefined","tags":[],"slug":"mppsc-mains-2020-gs3-seca-q2-8-i38","questionType":"descriptive","optionsEn":"$undefined","optionsHi":"$undefined","correctOptionIndex":"$undefined","keyDeleted":false,"acceptedOptionIndexes":"$undefined","examSlug":"mppsc-mains"},{"id":"mppsc-mains-2020-gs3-seca-q1-11-i11","taxonomyNodeId":"mains-paper3-partb-unit2-social-media","year":2020,"marks":3,"pattern":"$undefined","questionEn":"What is blog ?","questionHi":"ब्लॉग क्या है ?","answerEn":"

Blog (Weblog):

An informational website or online platform maintained by an individual, group, or corporate enterprise displaying discrete textual posts and media published in reverse chronological order (newest content first).

","answerHi":"

ब्लॉग (Blog / Weblog):

इंटरनेट पर वर्ल्ड वाइड वेब पर संचालित एक नियमित रूप से अद्यतन होने वाली व्यक्तिगत या संगठनात्मक डिजिटल वेबसाइट / ऑनलाइन पत्रिका, जहाँ लेख, विचार, जानकारी और टिप्पणियाँ उल्टे कालानुक्रम (Reverse Chronological Order - नवीनतम पहले) में प्रकाशित की जाती हैं।